What is Social Media Anyway?
Social Media Marketing = Word of Mouth = Awareness
Social media is as simple as its component parts – social interaction meets media -- the sites, events, communities and resources that enable people to share with each other, collaborate, communicate and reinvent.
Social media marketing is harnessing that media to drive conversation, build awareness and spark word of mouth around a brand, individual or particular subject matter.
Your audience is living in the new media space – on Social Networks (Myspace, Facebook, LastFM), Sharing and Bookmarking sites (Digg, Stumbleupon), opinion and voting sites, UGC and video sites (YouTube, DailyMotion), and a variety of communities and blogs targeting niche interests. It is our job to:
1. Find those consumers;
2. Listen to them;
3. Amplify their voice; and
4. Engage them with the information and content they're asking for.
Why Social Marketing is More Effective.
Now, more than ever, consumers have the opportunity to involve themselves in the marketing mix, and they will. As new, digital media became the preferred media of the Millennial Generation, information and content became easier to create, share and manipulate. This democratization has led to an unprecedented interconnectedness both to the world and one another. This real-time, interconnectivity creates a two-way communication channel for everything, always, which is one of its primary advantages over traditional media.
Traditional media is characterized as monologue, slow if ever to adapt and respond. Social media is defined by dialogue, evolving constantly and responding instantly. Consumers have gravitated to and adopted social media because it allows them the opportunity to interact with and engage the people, brands and ideas that matter most to them. And this two-way communication channel requires that brands interact and engage in return. After they are done speaking, they are now required to listen and respond. Those that don't will be left behind.
Once people are engaged it becomes increasingly likely that they will share and this sharing is the ultimate value for brands practicing effective social media marketing. All of the actions we take online are now shared with our friends – we are clicks away from sharing the links we like, from seeing the clothes and music our friends just purchased, from reading the restaurant reviews posted by our neighbors. And we know this sharing is the most important factor when influencing consumers to adopt a specific brand identity or purchase a certain product.
Social Media ROI
When the economy is troubled and dollars are tight, we continue to see companies invest in expensive traditional media, including digital banners and television spots. These companies are missing an opportunity to interact with their audiences. KARMA Media Labs builds brand awareness and engagement around content and community where your target audience lives, and can generate more effective and higher-quality impressions at a much lower price than traditional online and offline media.
Putting Marketing in Consumers’ Hands.Social media marketing directly empowers your customers to engage your brand and spread its message and value as far as their circles of influence reach – which by exponential effect is hundreds of thousands if not millions of people. These are not impressions but conversions – conversions of consumers to customers, customers to loyalists and loyalists to evangelists, which start the cycle over again.