Core Services

KARMA Media Labs prides itself on being both nimble and efficient to meet the needs of our clients, whether they are looking for full service marketing execution…or simply the education needed to build in-house Social Marketing programs. We’re here to help you, not just as a service provider, but as your partner.

From providing strategic roadmaps for social media implementation to providing the hands-on tactical execution of robust awareness campaigns, we’re your consultant, your guide, or your outsourced marketing team to help get your message in the hands of your target audience and fans.

Strategic Consulting

It’s difficult to develop effective online marketing strategies when you're knee deep in the everyday matters of your business. Sometimes, all it takes to create a shift is a little help from your friends: a team that can empower you, your organization, or your clients to integrate Social Media Marketing into your existing mix of advertising, marketing, public relations and media.

KARMA Media Labs can match social outreach techniques to your unique opportunities and goals. Our team is an extension of yours. We review your existing strategies and media mix, develop a strategic roadmap, and give you the insight, tools, and metrics to execute best tactics that cater to your culture, your resources, and goals.

Whether you’re just experimenting with Social Media or you want to dive in, if your organization is large or small, if you’re a brand or an individual…KARMA Media Labs helps you get your message heard.

Our consulting services include:

  • 360° Digital Media Analysis
  • Social Media Profile Development
  • Content Development/Syndication
  • Blog Strategy
  • Spokesperson/Figurehead Persona Development
  • Influencer Outreach
  • Resourcing and Staffing
  • Budget Allocation
  • Measurement and Analysis
  • Social Media and Site Optimization
  • E-Mail Marketing

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Marketing Implementation

KARMA Media Labs is a well-rounded team of specialists with subject matter expertise in all areas of digital marketing, content development and social media. Some of our clients are empowered managing social media initiatives in-house or complementing traditional media with social marketing. Others prefer to partner with an outside team to develop strategies and implement integrated programs on their behalf.

Our foundation is in Social Media Marketing and implementation, including blogger/influencer outreach, consumer outreach, reputation management, content development and syndication. As your partner, we identify the best approaches, execute tactics, measure and optimize for the best results. Our team is an extension of yours.

We recognize the importance of integrated media and options for services that extend beyond social media in the areas of Public Relations, Media Buying, Advertising, Search Marketing and Web Site Development. Our goal is to meet yours. We;reall about driving awareness and have the services you need – from niche marketing to full service -- to get you noticed.

Our marketing implementation services include:

  • Influencer/ Community Outreach
  • Social Media Profile Development and Maintenance
  • Digital/Traditional Publicity
  • Content Development
  • Blog Development and Maintenance
  • Identity and Reputation Management
  • Social Application Development
  • E-Mail Marketing
  • Partnerships and Brand Integration
  • Mobile Marketing
  • Media Buying and Planning
  • Search Engine Marketing/Optimization (SEM/SEO)
  • Web Presence Development
  • Creative Development
  • Video Production and Distribution

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Measurement and Analysis

One of the benefits and decisive factors of online advertising is consumer response is eminently measurable. You can buy media, easily see where it is placed, and measure and control its frequency and reach. The emergence of social media and Word of Mouth marketing in the past two years somewhat erodes that perception. Countless conferences, seminars, papers, articles, and blog posts bemoan, defend or gloat - depending on their personal interests - the fact that Word of Mouth is impossible to measure, and that return on social media marketing investment is an elusive concept…simply because it cannot be accurately measured.

They’re wrong.

At KARMA Media Labs, we track, measure and report on everything we do in our campaigns. Every client has specific goals and success metrics that in turn allow us to provide a tailored and customized method for reviewing data, setting benchmarks and establishing milestones for detailed ROI analyses. As your partner, we study your business model, performance indicators and marketing objectives to come up with the right metrics to judge the effectiveness of our efforts. We use a both a variety of methods and services to accurately measure our results, and monitor brand conversation taking place.

Our goal is to help our clients identify their own success metrics. In addition to measuring campaign benchmarks, we are also able to provide consulting on social marketing analytics to help you adopt new analytical solutions, or improve the ones already in place.

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Sometimes the biggest challenge in undertaking Social Media Marketing is the simplest to fix. We eliminate the confusion around how Social Media Marketing works, how to measure success, and how to integrate into your existing marketing mix.

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