February 26, 2009

KML Teams with E!’s Answer B!tch, Leslie Gornstein

KARMA Media Labs, a Los Angeles-based social media marketing agency, has announced its partnership with author Leslie Gornstein to provide social media marketing efforts around her new book, The A-List Playbook

“It’s such an exciting project,” says Lori Dicker, EVP of Digital Marketing and Communications with KARMA Media Labs. “Leslie has a significant following as E!’s online Answer B!tch. We’re looking forward to building on that fan base to market The A-List Playbook and expand Leslie’s profile as a writer and personality."

As E! Entertainment’s Answer B!tch, Gornstein answers entertainment-related questions five days a week, at eonline.com. Her podcast boasts fans worldwide. Gornstein is also the Style Network’s Style Spy. Her work has appeared in the Los Angeles Times, the New York Post, Fandango, and many other outlets. Her first book, The A-List Playbook, debuted February 22, 2009 via major bookstores and on line. Up-coming for Gorstein, “Dybbuk Box,” a film based on an article she wrote for the Los Angeles Times, being developed by Sam Raimi’s Ghost House Pictures.

KARMA Media Labs is a full service social media marketing and advisory agency, helping organizations and individuals build awareness around their brand, message or persona through Word of Mouth (WOM) marketing. The agency serves as a partner with their clients to drive visibility through innovative solutions including: digital marketing strategy, blogger and consumer outreach, digital and traditional publicity, creative development, media buying, mobile marketing and events.

For more information about KARMA Media Labs, please call 323-850-5646 or visit the Web site at http://www.karmamedialabs.com

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