Manager/Director of Digital Publicity

Job Description

KARMA Media Labs has an immediate opening for an experienced digital media relations specialist with strong blogger outreach expertise to join our growing agency. The position provides a fantastic opportunity for a passionate Digital PR practitioner to grow and work closely with multi-disciplinary teams and clients in entertainment, lifestyle, non-profit and brands. Candidate will work in a challenging yet rewarding environment with a collaborative team to proactively get audiences engaged with our clients within various digital and social media channels.

Candidate must have previous business digital publicity experience with knowledge of Social Media and viral tactics. The individual(s) in this role will liaise with company management and account managers in all new business proposals and pitches. Preferred location Los Angeles. Position is freelance with potential to become full time.

Responsibilities

  • Identify, cultivate and maintain high-level day-to-day relationships with bloggers, industry experts and influencers.
  • Lead blogger relations program, working in tandem with publicity and social media teams, to pitch and motivate bloggers and site editors to feature clients through content, news, photos, videos, exclusives, promotions etc.
  • Lead strategies for creative pitch angles including identifying appropriate segments, influencers, targets and messaging
  • Oversight of blog and partner hosted promotions, contests and giveaways
  • Help develop new processes that streamline online outreach and measurement of impact.
  • Participate actively in client account strategy sessions to ensure strategic alignment with client business objectives.
  • Requirements

  • Has active relationships with bloggers and influencers in areas such as entertainment, fashion, gaming, music, and other brand associated sites.
  • Must have experience cultivating relationships with bloggers on the basis of trust, integrity and accessibility.
  • Passion for new technology. Ability to communicate that enthusiasm consistent with the norms prevailing on the Social Web (transparency, authenticity and dialogue).
  • Strong understanding of communities, monitoring, social networking, viral marketing and online community relations.
  • Background in digital communications, social media marketing, and blogger outreach
  • Effective at multi-tasking in an extremely fast-paced environment.
  • Ability to work in a fast paced and creative environment and take proactive initiatives, both independently and as part of a team.
  • Bachelor’s degree

KARMA Media Labs was recently named by iMedia as one of the Social Media Agencies to Watch. We are a young and innovative team of 18 professionals who specialize in finding our clients’ audiences online — getting them to engage, sparking conversation and generating word of mouth through Social Media Marketing tactics.

For more information about KARMA Media Labs, please visit our web site at http://karmamedialabs.com. Interested candidates should send their resume to info@karmamedialabs.com

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Director/VP of Marketing & Business Development

Job Description

KARMA Media Labs is in search of candidates for VP and Director of Marketing & Business Development to play a pivotal role in the development and growth of social media services for clients in entertainment, lifestyle, non-profit and brands. Candidate must have previous business development experience in interactive marketing with knowledge of Social Media and viral tactics. The individual(s) in this role will liaise with company management and account managers in all new business proposals and pitches. Preferred location LA, but open to SF or NY.

Responsibilities

  • Working with CEO and other senior managers, lead sales and pitch process for prospects from initial contact through closing
  • Oversee the development of detailed proposals and statements of work with the support of core team members including Account Directors, Publicists, Strategists and other members of the KML team
  • Help develop social media marketing strategies for our clients and work with team subject matter experts to develop strategies for proposals and best practices for execution
  • Understand all disciplines and KML social media marketing services enough to communicate to prospects and provide point of view of best practices and solutions across functions
  • Coordinate internal pitches and team kickoffs for all proposals, lead pitch requirements meetings and conduct follow ups to closely manage process
  • Have a point of view on industry structure, trends, initiatives, and issues
  • Represent KML at industry events and other online/offline networking to grow KML visibility
  • Provide Executive Sponsor, Client Partner or Account Director with insights into organizational opportunities for cross and up-sell media, social media, word of mouth and content syndication opportunities
  • Build and manage prospect pipeline and keep track of prospect lists and progress – keep the team informed of updates
  • Manage and direct Business Development support team
  • Requirements

  • 5 – 8+ years in an interactive environment and applicable work experience
  • Ability to work in a fast paced and creative environment and take proactive initiatives
  • Online Marketing and Social Media a plus
  • Possesses energy, integrity, a strong work ethic and an appreciation for social media
  • Detail oriented with excellent prioritization and organization skills
  • Highly Proficient in office (PPT, Word and Excel) and social media, including Facebook, Twitter, Digg, Blogging and knowledge sharing sites
  • Excellent business writing, editing and proof-reading skills
  • Superior presentation, client-facing and communication skills
  • Ability to work well in a team environment as well as set personal goals and work independently
  • Bachelor’s degree

KARMA Media Labs was recently named by iMedia as one of the Social Media Agencies to Watch. We are a young and innovative team of 18 professionals who specialize in finding our clients’ audiences online — getting them to engage, sparking conversation and generating word of mouth through Social Media Marketing tactics.

For more information about KARMA Media Labs, please visit our web site at http://karmamedialabs.com. Interested candidates should send their resume to info@karmamedialabs.com

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